Monday, February 29, 2016

Five ways to overcome confirmation bias





According to an article in the CPA Journal of Accountancy: “Confirmation bias—one of the five commonly occurring judgment biases—has the potential to trip up auditors, particularly during the early stages of an audit. At that time, financial information is often highly aggregated and may be too ambiguous to allow the auditor to definitively identify the reason for a change in financial information. As a result, an auditor’s initial hypothesis may not actually represent the true cause of the data fluctuation.”

The deeper the auditors get into investigating a particular hypothesis, the more difficult it becomes to consider other potential hypotheses. This is because once a potential explanation has been identified, it is common to seek evidence that supports it and ignore evidence that does not support the explanation. This is the behavior psychologists refer to as confirmation bias. As such, if auditors generate an early hypothesis, they risk overlooking important contradictory evidence that may result in a flawed evaluation of the data.

What can be done? Auditors can take several simple and pragmatic steps to overcome this bias when performing analytical procedures. Learn more by reading the online article 5 ways to overcome confirmation bias by Benjamin L. Luippold, Ph.D., Stephen Perreault, CPA, Ph.D. and James Wainberg, Ph.D. dated February 1, 2015.